Hey there, I’m La Tonna Roberson, aka The Lady Print Boss. I wear many hats in life – a wife, a mom, and a creative soul, just like many of you. My journey in the apparel world spans over 30 amazing years. I started out as a wholesale rep for various apparel distributors, hustling my way through the industry. But I always had bigger dreams.

In the early 2000s, I stumbled upon my true passion – T-SHIRTS! Can you believe it? Those simple canvases became my obsession. I transformed my love for design into a thriving career, printing for some of the biggest names in corporate America. The road wasn’t all smooth; I faced failures and challenges, but I refused to give up.

Piece by piece, machine by machine, I built my business from scratch. Today, I’m not just a screen printer; I’m a master of the craft. CorelDRAW? That’s my playground. And I’m not keeping all this knowledge to myself – I’m an author and a technical business coach, helping others conquer the print industry.

My strategies and tips? They’ve graced the pages of the industry’s top publications. I’ve had the privilege to train countless individuals and struggling businesses, being that guiding light they needed. I’m proud to say that I’ve played a vital role in their growth and success stories.

Out of necessity and a deep desire for change, I birthed Lady Print Boss Training & Consulting. I noticed the lack of diversity in the decorated apparel industry, especially for women and people of color. I’m on a mission to change that. My goal is to break down the barriers, offer affordable training, and empower startups, home-based ventures, and fellow entrepreneurs.

I’m not just a businesswoman; I’m a force for diversity and change. Through hard work, passion, and a dash of resilience, I’m here to leave a mark on this industry. So join me, and let’s create, print, and succeed – together.